LAST CLASS (WEEK 10-wednesday)

26 APRIL 2017

Principle 3: Most advanced,yet acceptable (MAYA)

  • Examining the incompatibility of two theories:
  •     -The preferences for prototypes theory (Whitfield & Slatter, 1979)
  •     -The attractiveness of novelty (Martindale, 1990)

Principle 4: Congruence / appropriateness


  • The relationship between various sensory impressions-multi modality.
  • Since ease of identification has survival value, we tend to prefer products that convey similar messages to all our senses.
  • Consistency of impressions will lead to elevated identification accuracy (Zellner, Bartoli, & Eckard, 1991)             
-E.g. the levels of the smell and taste components in foods must match for an optimal pleasantness (Schifferstein & Verlegh, 1996)

QUESTION🙈
How would you relate the principles of pleasure in your game?
The using of many character in a game will attract society to play the game.
How would you relate the principles of pleasure in your animation/ advertisement?
The using of variety of color and size in advertisement can attract people to get close or buy the product. 
Write down your reflection
Today I got to learn about principles of pleasure and I will follow this principles when doing my work especially in advertisement, poster etc.

And that's all for AESTHETICS DESIGN class for this semester. It was a fun, rilex and enjoyable class. Will miss this class environment, and of course will miss our lecturer Dr. Tan.😊. BYE. ASSALAMUALAIKUM.













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